Google’s AI Overviews are killing clicks like fat kids kill Lunchables.

I’m talking about these boxes that show up at the top of searches.

Appearing here has become the latest obsession of paranoid marketers, whose traffic is plummeting faster than my self-esteem at karaoke.

Good news is, I’ve gotten good at ranking in these overviews.

Here’s my cheat code.

(Okay, it’s not cheating – but hey, you gotta be dramatic for the algo.)

I’ve produced videos for SaaS companies for years — Salesforce, monday.com, Zendesk, Visibility ERP etc.

Pre-AI, these videos already ranked well for competitive keywords. Just search for “Salesforce reviews” on YouTube and see who pops up first (spoiler, it’s me). But check this out – now they’re in the overviews.

This isn’t a one-off.

TONS of my videos have started showing up in AI Overviews.

Transcripts, links, snippets, even segments from the videos themselves.

It makes sense. Google owns YouTube. Of course they’re going to jam videos into their AI content. I was just blown away by how much it’s happening.

Here’s how you can rank too with my ridiculously simple 2-step process.

This is an 80/20 strategy – i.e., 80% of the value will come from producing videos about a small number of high-intent topics.

Start by creating 3 videos that cover the following:

• What does your product do?
• What are the alternatives?
• What are people saying about you?

The first topic is self-explanatory. Tell people what your product does, who it’s for, who it’s not for, top features – all that jazz.

The second topic – alternatives – is important for “your brand vs. competitors” terms. You need to be the perceived leader.

The third topic is reviews, which make or break buying decisions. If someone sees terrible reviews (especially video reviews), they’re running.

That’s it. It’s not complicated.

But here’s the part most people fuck up…

You can’t just create videos and upload them to your company’s channel.

Google ranks content based on expertise, authority, and trust.

Content is much more trustworthy and rankable when someone ELSE says something good about you than when you say it yourself.

You need to find a trusted third party – an analyst, a partner, someone with a following who knows your market – and have THEM develop and/or host the videos where customers and search engines alike will trust them.

That’s why I partner with software selection sites like SelectHub to publish the content, or I’ll put them on my own third-party channels.

By doing that, the results are significantly better.

So that’s the simple strategy. (Simple, not easy.)

• Step 1: Create the 3 types of content I mentioned above, and
• Step 2: Don’t post them on your company’s branded channel. Upload with a trusted partner because this is a reputation play.

If you want to do this but you’re too busy to refill your own coffee, let alone figure out video production, gimme a call.

I have a team in place where I can turn around videos in 2-3 weeks. There’s basically no effort on your side. I’ll write them, record them, edit them, and help get them on third-party channels.

If you want a hand, drop me a line, otherwise happy ranking ✌️